Let's make it easy to buy from you
Let's make it easy to buy from you
Your buyers are researching you right now, trying to figure out if you're the right fit to solve their problem. 84% of B2B companies think they are clear on problem vs solution. Only 36% of buyers agree.
Lowfriction is a Go-To-Market consultancy that helps you find the clarity that gets more of the right buyers to trust and buy from you.
Your buyers are researching you right now, trying to figure out if you're the right fit to solve their problem. 84% of B2B companies think they are clear on problem vs solution. Only 36% of buyers agree.
Lowfriction is a Go-To-Market consultancy that helps you find the clarity that gets more of the right buyers to trust and buy from you.
If you recognize any of these signs in your B2B company, keep reading.
If you recognize any of these signs in your B2B company, keep reading.
Here's what's actually happening.
84% of B2B companies believe they're clearly explaining where their product works well and where it doesn't. Only 36% of buyers agree*
That's a massive trust gap. And it's killing your pipeline.
Right now, your best buyers are researching you. Reading your website, comparing you to alternatives, trying to figure out if you're the right fit. But a lot of B2B companies hide the answers behind forms, sales meetings, fluff content and bad design.
Here's what's actually happening.
84% of B2B companies believe they're clearly explaining where their product works well and where it doesn't. Only 36% of buyers agree*
That's a massive trust gap. And it's killing your pipeline.
Right now, your best buyers are researching you. Reading your website, comparing you to alternatives, trying to figure out if you're the right fit. But a lot of B2B companies hide the answers behind forms, sales meetings, fluff content and bad design.
They have real questions:
They have real questions:
🧐
🧐
What problem do you solve?
What problem do you solve?
🤨
🤨
How is it different from alternatives?
How is it different from alternatives?
✅
✅
Who is this really for (and who isn't it for)?
Who is this really for?
💶
💶
What does it cost and is it worth it?
What does it cost and is it worth it?
👋
👋
Who are your customers and what results did they get?
Who are your customers and what results did they get?
There are 65 pre-demo questions you should answer in a buying journey and 20 of them directly impact you negatively if not answered.
Buyers don’t trust you can solve their problem, if you don't help them understand you and your product. That's why your pipeline is full of stuck deals and your sales cycles feel endless.
The solution is simple (but not easy): When you provide clarity in messaging, answer buyer questions and prove value BEFORE the demo, buyers move faster and close at higher rates.
Companies with transparent pricing, for example, generate 1.7x more pipeline per lead*. Not because pricing is magic, but because transparency signals trust.
When you make it easy for buyers to buy, research tells us 3 things happen:
Sales cycles gets up to 30% shorter*
Deal size is 2.8x likely to increase*
Lead quality improves up to 42%*
That's what I help B2B software companies achieve. I've spent years figuring out what questions buyers ask, how to answer them and clarify messaging to fit so your buyers start to trust you — and buy more.
There are 65 pre-demo questions you should answer in a buying journey and 20 of them directly impact you negatively if not answered.
Buyers don’t trust you can solve their problem, if you don't help them understand you and your product. That's why your pipeline is full of stuck deals and your sales cycles feel endless.
The solution is simple (but not easy): When you provide clarity in messaging, answer buyer questions and prove value BEFORE the demo, buyers move faster and close at higher rates.
Companies with transparent pricing, for example, generate 1.7x more pipeline per lead*. Not because pricing is magic, but because transparency signals trust.
When you make it easy for buyers to buy, research tells us 3 things happen:
Sales cycles gets up to 30% shorter*
Deal size is 2.8x likely to increase*
Lead quality improves up to 42%*
That's what I help B2B software companies achieve. I've spent years figuring out what questions buyers ask, how to answer them and clarify messaging to fit so your buyers start to trust you — and buy more.
Søren Vasø
Søren Vasø
Founder @ Lowfriction
Founder @ Lowfriction
*See all sources for the buyer research in the video below
*See all sources for the buyer research in the video below
Earn B2B buyer trust and unlock more revenue without adding more sales or marketing.
Earn B2B buyer trust and unlock more revenue without adding more sales or marketing.
See this video to understand why trust is a problem, how to make it easy to buy from you and how I can help. It’s 15 minutes so grab some ☕️ before hitting play.
See this video to understand why trust is a problem, how to make it easy to buy from you and how I can help. It’s 15 minutes so grab some ☕️ before hitting play.
Lowfriction Sprint
$5000
Your team and I jump into a 2-week sprint of workshops and async work to create implementation ready assets.
Book a sprint call →
What you’ll get
Buying Friction Audit. I run a complete audit of your website to map all buyer friction and do a real audience messaging test to create a baseline.
Home Page Messaging to help buyers understand what problem you solve and wireframes of all the elements you should add to your home page
Buying Clarity Roadmap. Together we build a roadmap with easy wins and prioritized assets to build in an easy Notion overview for progress tracking.
Access to my Best Practice Library. Steal recipes, see inspiration from others and execute faster with the Notion Library (still building it out).
Lowfriction Sprint
$5000
Your team and I jump into a 2-week sprint of workshops and async work to create implementation ready assets.
Book a sprint call →
What you’ll get
Buying Friction Audit. I run a complete audit of your website to map all buyer friction and do a real audience messaging test to create a baseline.
Home Page Messaging and wireframing re-done to help buyers understand what you do and remove first meet friction in the process.
Buying Clarity Roadmap. Together we build a roadmap with easy wins and prioritized assets to build in a easy Notion overview for progress tracking.
Access to my Best Practice Library. Steal recipes, see inspiration from others and execute faster with the Notion Library (still building it out).
Partner
Partner
--> Soren is your guy!
--> Soren is your guy!
Peter Haarmark
Peter Haarmark
Partner Director
Partner Director
Senior Product Marketing Specialist
Senior Product Marketing Specialist
Brian Stræde
Brian Stræde
Marketing Consultant
Marketing Consultant
Ninna Lauridsen
Ninna Lauridsen
B2B Growth Advisor
B2B Growth Advisor
Pernille Fibiger
Pernille Fibiger
Marketing Manager
Marketing Manager
Still have questions?
Who should I involve from our team?
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Who normally owns this?
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How long does the whole process take?
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What results should we expect?
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What skills do we need on our side?
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Do you rework our entire website?
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Do you also deliver final design?
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Are you a one-man company?
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Do you only have a $5000 package?
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How much work do we need to do after the sprint?
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Hello👋
I’m Søren Vasø
If you've read this far, I've probably answered most of your questions about what I do, how I work, and what it costs. And if I'm any good at this, you're already thinking about hiring me even though we've never talked.
That pull is what I've spent the past two decades learning how to create. As a consultant, Head of Growth, and CMO in international B2B SaaS companies.
I started Lowfriction because most SaaS companies think more ads, more features, and more content will help them win. What they actually lack is providing clarity for the buyers. About the problem they solve, who they solve it for, and how.
Is this right for you?
You'll get the most value from my framework if:
You're a B2B software company
You close deals with a sales rep
Your deal size is minimum $3,000
You have proven product/market fit
You have existing website traffic
You have at least 1 marketer on staff
But here's the most important part:
You genuinely believe that making it easy to buy from you can lift revenue.
You already know my price, process and deliverables. Now let's see if the chemistry is there too.
Low buyer friction is
mandatory in B2B
Hello👋
I’m Søren Vasø
If you've read this far, I've probably answered most of your questions about what I do, how I work, and what it costs. And if I'm any good at this, you're already thinking about hiring me even though we've never talked.
That pull is what I've spent the past two decades learning how to create. As a consultant, Head of Growth, and CMO in international B2B SaaS companies.
I started Lowfriction because most SaaS companies think more ads, more features, and more content will help them win. What they actually lack is providing clarity for the buyers. About the problem they solve, who they solve it for, and how.
Is this right for you?
You'll get the most value from my framework if:
You're a B2B software company
You close deals with a sales rep
Your deal size is minimum $3,000
You have proven product/market fit
You have existing website traffic
You have at least 1 marketer on staff
But here's the most important part:
You genuinely believe that making it easy to buy from you can lift revenue.
You already know my price, process and deliverables. Now let's see if the chemistry is there too.
Low buyer friction is
mandatory in B2B